‘We’re Good To Go’ get global ‘Safe Travels’ stamp

UK businesses registered ‘We’re Good To Go’ get global ‘Safe Travels’ stamp

VisitBritain has today announced that tourism businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC). Please read more here. 


Update to restaurants, pubs, bars and takeaway services guidance (England)

The guidance has been updated with some information for Step 3 (no earlier than 17 May) of the roadmap and contains steps to protect yourself, your staff and your customers during coronavirus. In addition to the info below, businesses should make sure that they are familiar with the UK government guidance to ensure that they make their business safe during coronavirus.

Following the move to Step 3, businesses will be able to:

  • Reopen indoor areas of their venues.
  • Serve customers in groups of up to 6 or 2 households indoors, or in groups of up to 30 outdoors.
  • There will also be some relaxation of rules around live performances, business events and soft play areas.

Businesses may wish to erect outdoor shelters. To be considered ‘outdoors’, shelters, marquees and other structures can have a roof but need to have at least 50% of the area of their walls open at all times whilst in use.

Table service will be required for venues that serve alcohol, even if no alcohol is ordered, this means customers must order, be served and eat/drink while seated. If a venue does not serve alcohol, customers can order and collect food and drink from a counter. But they must consume food and drink while seated at a table.

Entertainment within or outside restaurants, pubs, bars

At Step 3, no earlier than 17 May, more types of socially distanced indoor and outdoor events are allowed. Some types of events, including live performance events and business events, should have a cap on attendance of:

  • 1,000 people or 50% of a venue’s capacity, whichever is lower – indoors
  • 4,000 people or 50% of a venue’s capacity, whichever is lower – outdoors

These events should be ticketed. Read the organised events guidance for more information on the types of event subject to these requirements.

If businesses are organising a performance event, they also should read the performing arts guidance. If they’re organising a business event, they should also read the visitor economy guidance.

Any events should be held in a separate room from regular food and drink customers to prevent mixing with event attendees.

Businesses can continue to provide other types of entertainment to food and drink customers. The following guidance should be followed:

  • Determine the viability of entertainment and maximum audience numbers. Make this consistent with social distancing outside and within venues, and with other safety considerations.
  • Prevent entertainment, that is likely to encourage audience behaviours with increased transmission risk. For example, loud background music, communal dancing, group singing or chanting.
  • Reconfigure your entertainment spaces to ensure customers are seated rather than standing. For example, repurposing dance floors for customer seating.
  • Communicate clearly to customers your arrangements for entertainment. Clearly supervise them with extra staff if appropriate.

Changes to shops and branches guidance (England)

At Step 3, customers may attend shops in groups of up to 6 people or 2 households of any size indoors; or in groups of no more than 30 people outdoors.

Limit on mourners at funerals to be removed (England)

Legal limit on numbers of mourners at funerals to be removed in England at Step 3 of the roadmap. Venues such as places of worship are to set limits based on individual capacity. All organisers must continue to be COVID secure and follow social distancing rules


The Guidance for Tourism and Hospitality businesses has been updated and includes information for:

Operators of road, rail, tramway and water passenger services (e.g. coach, bus and tour operators, heritage railway and boat trips)-These are defined as Public Transport Services under the Coronavirus Regulations – the Welsh Government has issued Guidance on public transport(updated as of 12 April).


All tourism and hospitality businesses in Wales should also refer to section 7 of the Guidance for Tourism and Hospitality businesses (specificallygroup visits and organised activities) in respect of limits on the numbers of people that can gather in respective environments (including considerations around household mixing and organised activities).

If you’re itching to get out but want the reassurance that the venues you visit are safe to explore, look for the ‘We’re Good to Go’ logo. When you spot this handy green tick you’ll know that the teams looking after you are following all the appropriate government and industry COVID-19 guidance.

The ‘We’re Good to Go’ scheme has been created by VisitEngland and helps you to have a worry-free experience in South Warwickshire.

Here are our tips for getting out and about again:

  • Know before you go – check the websites and information from the places you’d like to visit. There could be restrictions and you might have to pre-book.
  • Follow guidance – the measures in place are to protect you and the teams working here.
  • Take plenty of photos – share them with us on social media using #MyShakespearesEngland.
  • Share your favourite places with friends –  they’ll thank you for it and might recommend a new place for you to try, too!
As different areas of the UK are at different stages of reopening, the We’re Good to Go map and the Know Before You Go map shows visitors the local restriction and which businesses have been awarded the We’re Good to Go industry standard.
Check out Shakespeare’s England’ Know Before You Go guides.
Here are some of the Shakespeare’s England members are ‘Good to Go’:

The Belgrade Theatre

Royal Shakespeare Company – opening up July 2021

Culture Coventry

Coventry Transport Museum – Culture Coventry

Herbert Art Gallery & Museum

Coombe Abbey Hotel – open

Go Ape Coventry

Warwick Visitor Information Centre


The Rose and Crown

Park Cottage Guest House

British Motor Museum – opens on May 17th

Mercure Warwickshire Walton Hall Hotel & Spa

Compton Verney House Trust – open

The Howard Arms Ilmington

Daisy Lodge in Stratford upon Avon…

Hathaway Tea Rooms

Mercure Stratford-upon-Avon Shakespeare Hotel

Hotel Indigo Stratford Upon Avon – open

Hotel du Vin Stratford

Shakespeare’s Birthplace, the childhood home of William Shakespeare will reopen on Monday, 17 May

Anne Hathaway’s Cottage and Shakespeare’s New Place will reopen to visitors on Monday, 14 June

Crowne Plaza Stratford Upon Avon

Avon Boating Ltd – open

Shakespeare Distillery – open from May 17th

Billesley Manor Hotel and Spa


Go Cotswolds Ltd

Bicester Village

Lord Leycester Hospital – open form 21st May