Know Before You Go


Know Before You Go is a simple and memorable phrase designed to encourage people to check details around their destination prior to travelling, in recognition that access to services and facilities could be restricted.

As an organisation, our aim is to embolden people and businesses to take responsibility for their travel in England. This will ensure that their experience is as enjoyable as possible, while avoiding placing unnecessary pressure on regional attractions, services and health systems. To communicate this message effectively, we will take a cross-channel approach so that checking before travelling becomes the suggested norm for everybody.

The message will be supported by the “We’re Good To Go” Industry Standard with businesses displaying a mark to signal to visitors that businesses have taken a number of steps in line with government guidance to maintain cleanliness and aid social distancing.

Know Before you Go more information on VisitEngland website.


Find out more about the Shakespeare’s England region and places with “Good To Go” standard.